Blog #1: a paragraphical prelude

According to Zippia, the average U.S. worker between 25 and 34 years old will have had about 4.5 different jobs throughout their lifetime. This makes sense, since this age group—which is also my age group—represents the Millenial generation; a generation that statistically 91% of changes jobs literally every three years.

Of course, when I got my BA in Business Administration, I didn’t know I’d still end up having double the number of jobs as the average person my age.

That’s right. I’ve had about 10 different jobs, all in mostly different industries. I’ve worked in guest services and sales for a hotel, (2 hotels, actually); I’ve done administrative work for the Social Security Administration and for a wealth advisor firm; I’ve worked in the box office of a prominent theatre company and also managed the production for a small music series; I’ve worked in three different marketing and digital media agencies; served as a full time editorial writer; and managed literally hundreds of wellness programs for national Fortune 500 corporate accounts for almost four years.

And now I’ve turned my part-time side hustle as a writer—which has presented me with opportunities to research, learn, and write about more topics than I can count—into a legitimate business. 

Yet, the roles or the employers I’ve worked with aren’t even what matters the most. What matters here is what I’ve learned from them. So, while I’m not necessarily proud of all the career-switching I’ve done, I do view my time spent at each of these uniquely different industries and employers as…at the very least…a course in whatever that field was.

Follow me here on this. The average MBA program takes about two years to complete. I have no idea how many courses are in an MBA program. I could look that up, but, it’s not really necessary for my point. 

So, here’s my point: If you consider each of the jobs I’ve just long-windedly listed as their own respective “course,” calculated the amount of time I’ve spent in these role, and then loosely compare that to an MBA-program format, I feel like that will have earned me at least one MBA degree. Right?

Maybe not. But, all the same—here’s why I’m sharing this:

To help businesses grow, you have to understand how businesses work. You have to have a keen understanding of the common pitfalls and pain points that hold teams back, that prohibit communication, and that ultimately stunt growth.

You also have to understand how to overcome those pitfalls and pain points. How do you motivate your team to reach company-wide goals, for example? Or, how do you bridge communication gaps between departments? Or, if your staff is mostly Millenials, how do you keep them from switching jobs every three years?

Unfortunately, many writers and content creators really only know how to make their content work. They know SEO and formatting and editing and content strategy. Some even understand backlinking, HTML, and other technical bips and bops that makes things happen. 

But not all writers and content creators understand business.

And this is what makes me different.

I not only know SEO, and formatting and editing and content strategy plus HTML and backlinking etc etc. But I also understand business from a very intimate, yet also aerial perspective. And not because I sat in a chair for two years and took some courses. But because I’ve done it.

So, it is my sincerest hope that you’ll allow me the chance to not only help your business say more, but also lend third-party advice that helps strengthen your team, processes, and bottom line. I look forward to working with you.

Vanessa Leikvoll

I am a Certified Holistic Health Coach from Western Massachusetts. I believe that our food should be as vibrant and colorful as our lives are, and I am dedicated to helping folks achieve their healthiest versions.